🟥🟩🟨🟦Did Block Blast finally peaked? And why they added 7 more minigames??? 👀 by Jakub Remiar

two & a half gamers · 2026-07-15

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💡 Quick Take

1. Keep a close eye on Blockbust’s DAU fluctuations after the May 28 store removal.

2. Watch the daily download volume trend – from a 1.5 M peak to the current ~600 K range.

3. Recognize the rise of the competitor “Color Block Combo Blast” and its growing download rate.

4. Compare regional user distribution – Blockbust’s US DAU is tiny (~20 K) versus the competitor’s ~50 K US downloads.

5. Analyze creative asset usage – Blockbust runs ~5 K creatives, the rival runs ~4 K.

6. Leverage the new “More Games” hub inside Blockbust, now featuring eight distinct titles.

7. Anticipate a possible autumn/winter “blitz” cycle similar to past December spikes.

8. Factor in monetization estimates – Sensor Tower’s $22 M monthly ad revenue may be conservative.

9. Position Blockbust against market leaders: behind Garena Free Fire (80 M DAU) but still in the top‑5.

10. Note Brawl Stars’ DAU volatility as a reference point for market dynamics.

11. Consider Potencus’s premium direct‑deal ad network for higher CPMs.

12. Shift strategy from pure block‑matching to a multi‑game hub to sustain engagement.

13. Understand that the brief store removal caused only a minor, non‑fatal DAU dip.

14. Remain uncertain whether Blockbust has truly peaked; monitor for future growth spikes.

📊 Detailed Explanation

1. The transcript shows Blockbust’s DAU dropping from about 56 M to 50 M after the May 28 Google Play removal, then stabilizing around 50 M. This dip is described as “nothing tragic,” indicating that the user base is resilient but still worth tracking for any further decline.

2. Download numbers peaked at 1.5 M per day in December (the “blitz” period) and have since settled to roughly 600 K daily downloads. The speaker notes a “downscaled” pattern but emphasizes it isn’t catastrophic, suggesting the game still attracts a solid audience.

3. The competitor “Color Block Combo Blast” entered the market, showing a steady 250‑300 K daily downloads. Its growth is highlighted as a “very important tidbit,” signaling that it could erode Blockbust’s market share if trends continue.

4. Regional analysis reveals Blockbust’s US DAU is only about 20 K, while the competitor enjoys roughly 50 K US downloads per day. This disparity underscores Blockbust’s reliance on tier‑2/3 traffic rather than lucrative US users.

5. Creative inventory is another metric: Blockbust runs about 5 K creatives, whereas the rival maintains roughly 4 K. Both numbers are close, but the transcript suggests the quality and targeting of these creatives differ due to traffic composition.

6. A major product change is the addition of a “More Games” button on the main menu, now exposing eight separate titles (Fruit Merch, Mayong, Sudoku, etc.). Previously, these games were hidden; now they are front‑and‑center, aiming to boost overall DAU by cross‑promoting titles.

7. Historical patterns show massive download spikes in December 2023 and again in December 2024. The host predicts a similar “autumn/winter blitz” could happen this year, based on those recurring cycles.

8. Sensor Tower estimates Blockbust’s ad revenue at $22 M per month, translating to about $1 M per day. The speaker believes this figure may be low, given the game’s sustained DAU and high‑value US traffic.

9. In the broader market, Garena Free Fire sits at 80 M DAU, making Blockbust the fifth largest by DAU and fourth by downloads. This positioning highlights Blockbust’s significance despite not being the top‑ranked title.

10. Brawl Stars is used as a comparative benchmark, fluctuating around 64 M DAU and showing a “usual up and down thing.” Its recent decline contrasts with Blockbust’s more stable numbers.

11. The sponsor Potencus is introduced as a premium ad network offering direct deals with major brands, promising higher CPMs and interactive ad formats—relevant for publishers looking to boost revenue beyond programmatic rates.

12. By expanding into a multi‑game hub, Blockbust aims to “reinforce their DAU dominance” and mitigate the ceiling of pure block‑matching gameplay, mirroring strategies used by other ad‑heavy titles.

13. The temporary removal from Google Play caused a visible but modest DAU dip; the host asserts it “didn’t have much of an impact” on the overall trajectory.

14. The final uncertainty expressed is whether Blockbust has truly peaked. The host notes that DAU and downloads peaked around March, before the store removal, and suggests future spikes could still occur.

🎯 Gaming Expert Opinion

From a meta‑analysis standpoint, Blockbust’s current strategy reflects a classic “platform diversification” move. The core block‑matching mechanic has likely reached a saturation point in tier‑2/3 markets, so the addition of a visible “More Games” hub is a smart way to keep users within the same app ecosystem, increasing session length and cross‑sell potential. This mirrors the successful approach of titles like “Brawl Stars,” which leverages multiple game modes to retain players.

The competitor’s steady rise (Color Block Combo Blast) signals that the market is still receptive to fresh takes on the genre, especially if they can capture more US users. Blockbust’s weak US presence (≈20 K DAU) is a vulnerability; leveraging Potencus’s direct‑deal ad network could offset lower US traffic by monetizing higher‑value impressions elsewhere, but a long‑term growth plan should aim to improve US acquisition—perhaps through localized creatives or partnerships.

For player types, the original Blockbust appeals to casual, short‑session gamers who enjoy quick puzzle fixes. The new multi‑game hub broadens the appeal to “variety seekers” who prefer switching between different casual titles without leaving the app. This expansion is likely to attract a wider demographic, including those who might otherwise gravitate to larger ecosystems like Roblox.

Overall, the data suggests Blockbust is not yet at its peak. Historical “December blitz” cycles indicate that a well‑timed content or promotional push could reignite growth. Publishers should prepare for that by aligning creative assets, ad spend, and in‑app events with the anticipated seasonal surge. If they successfully convert the additional games into consistent DAU contributors, Blockbust could solidify its top‑5 standing and possibly close the gap with giants like Garena Free Fire.

Kanal: two & a half gamers