two & a half gamers — Video Özetleri
This is a no BS gaming show. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy
- 💰 Geometry Dash Has 97% Profit Margins: The $30M/Year One-Man show
💡 Quick Take 1. Geometry Dash is a mobile gaming phenomenon, achieving staggering download and daily active user numbers. 2. The game's core gameplay is extremely simple, fast-pac… - 🎯 How to scale influencer marketing to 8 figures systems across 15 Studios by Marion Balinoff
💡 Quick Take 1. Build a repeatable, scalable influencer marketing system, not just one-off campaigns. 2. Start with a knowledge-gathering phase (first 3 months) to test multiple v… - 🧠 CloudX just hit 10-20% Revenue Lifts in 90 Days: The First AI-Native Ad stack for publishers
💡 Quick Take 1. CloudX offers a full programmatic stack for mobile publishers focused on transparent fee models and aligned incentives. 2. The platform is designed for operation b… - 🎯 Offerwalls Explained: When to Add, How to Segment & the $800-$2,000 eCPM Secret by Felix Braberg
💡 Quick Take 1. An offer wall is a feature in a game or app that allows users to earn in-game currency by completing tasks, such as watching ads or playing other games. 2. To use … - 🎮 Path of Kings review: Voodoo's midcore pivot is real
💡 Quick Take 1. Recognize that “Path of Kings” uses a Tinder‑style swipe UI to decide outcomes after each auto‑play combat round. 2. Treat the core combat loop as “auto‑battle → s… - 🚨📢 BREAKING NEWS: $3.83B Liftoff, 20% Minigames, $28M UA Financing and Supercell!
💡 Quick Take 1. Liftoff's IPO valuation is a significant benchmark for mobile ad tech companies. 2. Mini-games in China are a massive and often underestimated distribution channel… - 💰 Block Out by Grand Games: $300K/Day on iOS Alone & It's About to Overtake Magic Sort
💡 Quick Take 1. Grand Games' "Blockout" is a significant step up in quality and execution compared to their previous titles. 2. "Blockout" has achieved massive scale, reaching 300… - 🟥🟩🟨🟦Did Block Blast finally peaked? And why they added 7 more minigames??? 👀 by Jakub Remiar
💡 Quick Take 1. Keep a close eye on Blockbust’s DAU fluctuations after the May 28 store removal. 2. Watch the daily download volume trend – from a 1.5 M peak to the current ~600 K… - 💰Marble Sort Review: SORT FTW! Voodoo is suddenly doing $1M/day in IAP revenue
💡 Quick Take 1. The "sword" game category is exploding, with games like Marble Sword and Pixel Flow seeing massive revenue. 2. Voodoo, a publisher, has seen a significant shift in… - 🌸 The Pikmin Bloom Anomaly: How a 5-Year-Old game just hit 5x downloads without UA
💡 Quick Take 1. Pikmin Bloom is a location-based game from Nintendo, leveraging the Pikmin IP. 2. The game is built on Niantic's infrastructure, similar to Pokémon Go. 3. Core gam… - 🎮 Playable Trends April 2026: Puzzle Format, Long Sessions, Recognizable Mechanics
💡 Quick Take 1. Long-form playables are currently dominating the ad landscape. 2. Playables should prioritize user engagement and completion, not just length. 3. Reusing and itera… - The Mistplay Audience Network: Smartest UA Expansion of 2026! 3X reach, same quality
💡 Quick Take 1. Rewarded UA is a core part of the mobile ad stack and its share of wallet is growing significantly. 2. The rewarded UA space is consolidating around platforms with… - 🏨 My Perfect Hotel Meets Merge: Decoding Hotel Legacy by Century Games
💡 Quick Take 1. Merge items to create higher‑tier objects and earn currency. 2. Manage energy by swapping or waiting for regeneration to keep merging. 3. Leverage live‑ops feature… - 🚨📢 BREAKING NEWS: Xbox Layoffs, Niantic rebrand, New Turkish puzzle studio
💡 Quick Take 1. Prepare for Xbox's massive 3,200‑person layoff (1,600 now, 1,600 later). 2. Note that King and Mojang will now report directly to Xbox CEO Asha Sharma. 3. Expect a… - 🚨📢 BREAKING NEWS: Royal Kingdom Adds Ads, Playtika Exits Social Casino, Mistplay Buys Mychips
💡 Quick Take 1. Playtika is pivoting from social casino to casual games, with casuals now making up 76% of their business. 2. Playtika is significantly increasing its Direct-to-Co… - 🚨📢BREAKING NEWS: Block Blast blasted off the Android store, Steam deck price goes to the moon
💡 Quick Take 1. Block Blast mysteriously vanished from the Android store and then reappeared without explanation. 2. CI Games experienced layoffs due to a tougher casino market an… - 🚨📢BREAKING NEWS: AppLovin Fingerprinting Exposed, Sensor Tower's M&A, Embracer's $192M Write-Down
💡 Quick Take 1. Sensor Tower acquired AppMagic to expand its market intelligence offerings to small and medium-sized businesses (SMBs) and indie developers. 2. A white-hat hacker … - 🎯 Creative Trends April 2026: Volume + 80/20 Creative Strategy FTW!
💡 Quick Take 1. Creative trends are rapidly evolving, with a huge emphasis on diverse art styles and formats. 2. AI is playing a significant role in creative production, with some… - 🎤 MAU Vegas 2026 Recap: Why is MAU a must attend conference?
💡 Quick Take 1. MAU is a must-attend conference for mobile marketing professionals, moving to Bellagio in May 2027. 2. The "Two and a Half Gamers Gaming Summit" was a highly succe… - 🎮 Inside the Mistplay × MyChips Deal: The Rewarded UA consolidation has started! (MAU VEGAS 26)
💡 Quick Take 1. Misplay has launched the Misplay Audience Network, integrating acquired companies like MAF (My Chips) and Connected Rewards. 2. This integration streamlines advert…