🎯 Offerwalls Explained: When to Add, How to Segment & the $800-$2,000 eCPM Secret by Felix Braberg
two & a half gamers · 2026-07-08
💡 Quick Take
1. An offer wall is a feature in a game or app that allows users to earn in-game currency by completing tasks, such as watching ads or playing other games.
2. To use an offer wall effectively, you need to have a robust economy with multiple currency types and a deep player base.
3. Offer walls are best suited for midcore RPG, casino, and casual games, and target time-rich, cash-poor players.
4. To show an offer wall to the right users, you need to segment your user base and target users who are likely to convert.
5. The key metrics to measure the success of an offer wall are dove dowo (the percentage of users who interact with the offer wall) and eCPM (the cost per thousand impressions).
6. To get good results from an offer wall, you need to handhold your users and show them how to use the offer wall.
7. It's essential to work with offer wall companies that have a strong reputation and can provide high-quality offers.
8. Running sales and holiday boosts can significantly increase offer wall revenue.
9. To avoid cannibalization of AP conversions, you need to carefully manage the exchange rate and ensure that users are not incentivized to complete tasks that would otherwise lead to AP conversions.
10. To avoid fraud, you need to have server-to-server callbacks and not just client-side callbacks.
11. Offer walls can earn anywhere between 8-12% of the complete app revenue if set up correctly.
12. It's essential to monitor the offers being shown to users and ensure that they align with your game's brand and values.
13. Offer walls are not allowed for kids, so you need to age-gate your game and ensure that only eligible users can access the offer wall.
14. The whale power law can be a concern, as a small number of users may be generating a large portion of the revenue.
15. There are two main types of offer walls: timer-based and level-based, and timer-based offer walls tend to have higher conversions.
📊 Detailed Explanation
For EACH main idea mentioned in Quick Take, provide detailed explanation: Why is this important? What are the details? How does it work? What makes it significant? Include specific examples, data, numbers, percentages, and context from the transcript.
1. An offer wall is a feature in a game or app that allows users to earn in-game currency by completing tasks, such as watching ads or playing other games. This feature is designed to reward users for engaging with the game or app, and can be a valuable monetization strategy for game developers and publishers.
2. To use an offer wall effectively, you need to have a robust economy with multiple currency types and a deep player base. This means that the game or app must have a well-designed economy that allows users to earn and spend currency in a meaningful way. A deep player base is also essential, as it provides a large pool of users who can interact with the offer wall.
3. Offer walls are best suited for midcore RPG, casino, and casual games, and target time-rich, cash-poor players. These types of games tend to have a large player base and a well-designed economy, making them ideal for offer walls. Time-rich, cash-poor players are also more likely to engage with offer walls, as they are looking for ways to earn in-game currency without spending real money.
4. To show an offer wall to the right users, you need to segment your user base and target users who are likely to convert. This means that you need to analyze your user data to identify users who are likely to engage with the offer wall and convert into paying customers. By targeting the right users, you can increase the effectiveness of the offer wall and reduce the risk of cannibalization.
5. The key metrics to measure the success of an offer wall are dove dowo (the percentage of users who interact with the offer wall) and eCPM (the cost per thousand impressions). Dove dowo measures the percentage of users who engage with the offer wall, while eCPM measures the revenue generated per thousand impressions. By tracking these metrics, you can determine the effectiveness of the offer wall and make adjustments as needed.
6. To get good results from an offer wall, you need to handhold your users and show them how to use the offer wall. This means that you need to provide clear instructions and guidance on how to use the offer wall, and make it easy for users to access and interact with the feature. By handholding your users, you can increase the effectiveness of the offer wall and reduce the risk of user frustration.
7. It's essential to work with offer wall companies that have a strong reputation and can provide high-quality offers. This means that you need to research and evaluate different offer wall companies to determine which ones are the best fit for your game or app. By working with reputable offer wall companies, you can ensure that your users are presented with high-quality offers that align with your game's brand and values.
8. Running sales and holiday boosts can significantly increase offer wall revenue. This means that you can increase the revenue generated by the offer wall by offering special promotions and discounts during holidays and special events. By doing so, you can incentivize users to engage with the offer wall and generate more revenue.
9. To avoid cannibalization of AP conversions, you need to carefully manage the exchange rate and ensure that users are not incentivized to complete tasks that would otherwise lead to AP conversions. This means that you need to set a fair exchange rate that rewards users for completing tasks without incentivizing them to complete tasks that would otherwise lead to AP conversions. By doing so, you can avoid cannibalizing your AP conversions and ensure that the offer wall is generating revenue without reducing your AP revenue.
10. To avoid fraud, you need to have server-to-server callbacks and not just client-side callbacks. This means that you need to implement server-to-server callbacks to ensure that transactions are verified and validated on the server-side, rather than just on the client-side. By doing so, you can reduce the risk of fraud and ensure that transactions are secure and trustworthy.
11. Offer walls can earn anywhere between 8-12% of the complete app revenue if set up correctly. This means that offer walls can be a valuable monetization strategy for game developers and publishers, generating significant revenue if implemented correctly.
12. It's essential to monitor the offers being shown to users and ensure that they align with your game's brand and values. This means that you need to regularly review the offers being shown to users and ensure that they are high-quality and align with your game's brand and values. By doing so, you can ensure that your users are presented with offers that are relevant and engaging.
13. Offer walls are not allowed for kids, so you need to age-gate your game and ensure that only eligible users can access the offer wall. This means that you need to implement age-gating to ensure that only users who are eligible to access the offer wall can do so. By doing so, you can ensure that your game complies with regulations and protects your users.
14. The whale power law can be a concern, as a small number of users may be generating a large portion of the revenue. This means that you need to monitor your user data to identify users who are generating a large portion of the revenue and adjust your offer wall strategy accordingly. By doing so, you can ensure that your offer wall is generating revenue without relying on a small number of users.
15. There are two main types of offer walls: timer-based and level-based, and timer-based offer walls tend to have higher conversions. This means that you need to consider the type of offer wall that is best suited for your game or app, and implement the one that is most likely to generate high conversions. By doing so, you can increase the effectiveness of the offer wall and generate more revenue.
🎯 Expert Opinion
As an expert in the field of game development and monetization, I can provide some additional insights and analysis based on the transcript content.
One key takeaway from the transcript is that offer walls can be a valuable monetization strategy for game developers and publishers, but they require careful implementation and management. By segmenting your user base, handholding your users, and carefully managing the exchange rate, you can increase the effectiveness of the offer wall and generate more revenue.
Another key takeaway is that offer walls can be a powerful tool for incentivizing users to engage with your game or app. By offering special promotions and discounts during holidays and special events, you can incentivize users to engage with the offer wall and generate more revenue.
However, offer walls also come with some risks and challenges. For example, they can be vulnerable to fraud, and users may be incentivized to complete tasks that would otherwise lead to AP conversions. By implementing server-to-server callbacks and carefully managing the exchange rate, you can mitigate these risks and ensure that the offer wall is generating revenue without reducing your AP revenue.
Finally, it's essential to remember that offer walls are not a one-size-fits-all solution. By considering the type of offer wall that is best suited for your game or app, and implementing the one that is most likely to generate high conversions, you can increase the effectiveness of the offer wall and generate more revenue.
Based on my analysis, I predict that offer walls will continue to be a popular monetization strategy for game developers and publishers in the coming years. As the gaming industry continues to evolve and grow, offer walls will become increasingly important for generating revenue and engaging users.
However, I also predict that the offer wall industry will become increasingly competitive, with more game developers and publishers implementing offer walls and competing for users' attention. To stay ahead of the competition, game developers and publishers will need to focus on providing high-quality offers, carefully managing the exchange rate, and ensuring that their offer walls are secure and trustworthy.
Overall, offer walls can be a valuable monetization strategy for game developers and publishers, but they require careful implementation and management. By following best practices and staying ahead of the competition, game developers and publishers can increase the effectiveness of their offer walls and generate more revenue.
Kanal: two & a half gamers